PayPal India launches it first ever domestic marketing campaign
PayPal has been in India for close to a decade enabling small and medium businesses and freelancers to leverage the global opportunity. On November 8 2017 , we launched our domestic operations with a long term commitment to build the brand and leverage the digital payments opportunity in India.
 
The launch of our first broad based brand campaign marks another milestone in our India journey. The campaign targets the ‘Global Indian’ and positions PayPal as the safer, easier way to pay. Now in India .  The heartwarming ‘Safe Hai’ (Its Safe)  marketing campaign offers a slice of life portrayal of an Indian and American family gearing up for a wedding, purchasing gifts with PayPal; all in a safe and secure manner
 
The campaign leverages our global value propositions of Buyer and Seller Protection, One Touch, Free Return shipping and is about opening up the potential of shopping online backed by PayPal’s scalable risk and security platform.
 
We came up with a rallying cry of “Safe Hai” to establish PayPal as the trusted payments partner for consumers and merchants when buying and selling online.
 
The India Playbook of digital payments is just being written. PayPal India is well positioned to be the leader in shaping the future of the sector; and on July 11, 2018 , we commence our journey to greatness with “Safe Hai” !

Jayant Desai, Director, Marketing, PayPal India

Jayant Desai is the Head of Marketing for PayPal India.
 
As Head of Marketing, Jayant plays a key role in leading the marketing function, and responsible for building the brand in India. Jayant joined PayPal in 2017 and is a key member of the India Leadership team as well as the APAC Marketing Leadership team.
 
Jayant brings with him rich international experience in marketing at leading FMCG companies as well as payments industry experience. He has also been an entrepreneur, having owned and operated a franchise business in Canada.
 
Prior to PayPal, Jayant was the Head of Marketing for India & South Asia for Visa. In this role, Jayant was responsible for building brand preference both from a B2C and B2B2C perspective. One of his “money can’t buy” experience at Visa was being authorized by FIFA to carry with him the 2014 FIFA World Cup Winners Trophy. The other Carpe Diem moment for him was leading the campaign “Kindness is Cashless” following bank note demonetization in 2016.
 
Jayant holds an Masters in Management Studies degree and is an alumnus of the prestigious Narsee Monjee Institute of Management Studies.
 
Jayant says he is unafraid of change, in fact, he goes looking for change. Take the scenic route:  even if you don’t find a pot of gold at the end of the rainbow, you’d still have had a great time!
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